Leadership Coursework Example | Topics and Well Written Essays - 250 words - 3

Leadership - Coursework Example He possessed appropriate personality traits and assumed his role as a leader effective. Jude is an honest man and would often correct me whenever I was wrong. His criticisms were always objective a feature that enhanced the success of his corrections. Additionally, he had the skill to delegate (Selznick, 1984). He often delegated some of his works to me thereby making me acquire both the skills and experience in performing various tasks including driving. Jude is humorous and a god communicator. Both traits make him a perfect leader who endeared to various people besides me. Among the trends in leadership that make Jude an effective leader are confidences, positive attitude and creativity (Maxwell, 2007). Jude has the creativity to work his way out of any problem and to solve any conflict. In doing these, he strives to maintain objectivity and minimize the harm that his actions may cause the parties involved. After criticizing an individual, he does not let the case affect his future relations with the

Management Essay Example | Topics and Well Written Essays - 500 words - 1

Management - Essay Example Job experiences can help the managers understand the demands and challenges that might be faced for every job position; the awareness of such aspects directs the individual towards effective management. Question 2 The following approaches have been recommended for the proposed employee development program: Job Rotation: Job rotation is an effective employee development approach to make the individual aware of the whole process and business operations that take place in the workplace (Job Rotations). The assignment of the individual at different positions will facilitate the acquisition of experience for different tasks and will make the individual value the relevance of each job position. Temporary Promotion: Another recommendation is to promote the capable employees for a certain period of time to provide them the valuable experience of being a manager. This also helps the top management to analyze their performance as a manager and their adapted strategies to handle critical situat ions. References Basic Skills for Project Managers, McGraw Hills, 2000, Print. â€Å"Job Rotations†, Individual Learning Strategies, n.d. Web. 22 April 2011.

Benefits of Environmental Law

Benefits of Environmental Law Introduction Dating back to 1970s the concept of environment and resource management in New Zealand has gradually developed to adjust to internationally addressed environmental issues fist recognised by the World Summit held in Stockholm in 1972 when the need to protect the environment was acknowledged by the political world (Study Guide 1: Resource Management and Environmental Law). For a long period of time and especially in the last three decades, conservation issues have been on the political agenda in New Zealand. During this time, conservationist successful brought issues to the attention of governments and had policies and institutions introduced or changed to meet their demands (Buhrs and Barlett 1993). International influence The local thinking on the need to improve environmental management was influenced following an audit of New Zealands environmental management by the OECD on 1980. (Williams, 1997 cited in ENV 103 Resource Management and Environmental Law, Part 1) New Zealand is nationally and internationally regarded as a clean and green country due to the large areas of the country being relatively untouched and more than twenty per cent of the land being still under native bush. Having a population of only 3.5 millions, the country is seen as sparsely populated and pollution problems are regarded as minor comparing to other, more industrialised countries of the world. (Buhrs Bartlett, 1993) Buhrs Bartlett (1993) stated that New Zealand is able to prevent the environmental problems from emerging by learning from other countries experiences. Even though there have been improvements in some areas such as nature conservation, in other aspect New Zealand environmental policy has been slow comparing to other western countries (Buhrs Bartlett, 1993). Political and law reform in New Zealand Starting with The Town and Country Planning Act (TCPA) being passed by Parliament In 1977, political and law reform in New Zealand has regulated the use of land enforcing the need for permission for any activities through local government. The TCPA was concerned with economics and economical development within New Zealand being directed mainly at zoning (Study Guide 1: Resource Management and Environmental Law). One of the first documents identifying how the key ideas underlying the concept of sustainable development could be applied in New Zealand, The Integrated conservation and development: A Proposal for a New Zealand Conservation Strategy was prepared by The Nature conservation council in 1981 (Study Guide 1: Resource Management and Environmental Law). Starting with The New Zealand Physical and Environmental Conference recommending the establishment of an Environmental Council, New Zealand has addressed the concerns that environmental costs were often overlooked during economic development (Study Guide 1: Resource Management and Environmental Law). Benefits of Environmental Law for New Zealanders The clean and green image that New Zealand has managed to project to the world for such a log time is a very important part of the countries international image and has been sustained due to the countries ability to protect its natural heritage and local unique fauna and flora. Every person wants a clean environment in which to leave and leave for future generations. The New Zealanders environment is as much part of the countries image as its own history and culture. The clean environment it is as equally important for people as individuals as it is for the standard of life. The Influences in the development of environmental law in New Zealand have been as much internal as external even though the environmental issues have been in countrys agenda for a very long time. Having a very developed touristic economy, New Zealands environment plays an important role in the countys economical development and prosperity. Environmental law in New Zealand is vital for protecting all the factors influencing New Zealanders standard of life and the economical growth. Contributing factors to Environmental Law in New Zealand According to Buhrs Bartlett (1993), New Zealands unique flora and fauna and its distinctive species and ecosystems have suffered serious losses since human settlement. It is estimated that prior to human settlement eighty per cent of New Zealand was cover in forest. Since then the area covered by forest was significantly reduced to fifty-three per cent by 1840 and further to twenty-three per cent by 1983, making the treat to ecosystem one of the main contributing factors to Environmental Law in New Zealand. (Commission for the Environment, 1985 cited in Buhrs Bartlett, 1993) In 1928 increased public interest in conservation led to the introduction of the Public Reserves, Domains and National Parks Act. Several National Parks have been established by 1929 and another four during the 1950s. (Department of Statistics, 1989, pp.512-13 cited in Buhrs Bartlett, 1993 ). The conservationists concerns in regards to destruction of scenic beauty increased during 1950s continue trough 1970th and the early 1980s. Following battles over government proposal for the utilisation of beech forests, a new, more radical conservation organisation, the Beech Forest Action Council (later named the Native Forest Action Council) was established. The interest of the environment movement in New Zealand moved towards conservation issues to a global dimension during the 1980s and early 1990s. (Palmer, 1990 cited in Buhrs Bartlett, 1993) The Quality of Life Issue and Pollution are just some of many contributing factors to Environmental Law in New Zealand. The quality of life is often associated with the standard of living. However, a good standard of living, like the enjoyment of life, the quality of social relations within society and the satisfaction of psychological needs can contribute to the good quality of live but does not necessarily lead to it, while the low quality of living is often associated with people living in abject poverty(Buhrs Bartlett, 1993). The quality of life issues such as pollution, public health and human environment problems have not been the subject of public concerns until the early 1970s, when they started to play a more important role in the public agenda. Poor disposal and waste management has lead to further environmental health and pollution issues with the cleaning cost estimated at over $600 million. (Ministry for the Environment, 1993; Minister for the Environment, Media Statement, 16 December 1992; Stevenson, 1992 cited in Buhrs Bartlett, 1993). There are several factor categories that help explain why certain conditions or problems have a better chance of reaching the political agenda. The Socio-cultural context of New Zealand society has been receptive to nature conservation issues. The countrys natural environment and scenic beauty is seen as unique which has offered a significant level of support allowing the conservation movement in New Zealand to develop professionally and politically skilled organisations. Significant progress in conservation policy has also been achieved due to the economic factors as well as political-institutional factors. The relative seriousness of environmental problems also contribute to the political recognition of problems. Convergence is another factor which may explain why problems receive political attention despite the weakness, or even absence, of domestic pressure and demands. This is a process by which outside influences induce countries to adopt similar policies, (Buhrs Bartlett, 1993) The RMAs role in New Zealand One of the environmental Lows in New Zealand is The Resources Management Act (1991). This is the only law which is dealt with on a daily basis by many around New Zealand. Having clean air and unpolluted beaches are some of the qualities of our environment that we rely and values, which the RMA seeks to protect. It also encourages the protection of areas of our natural environment that provides habitat for ingenious species. The RMA set out to create a more streamlined, integrated and comprehensive approach to environmental management. The focus of RMA is on managing the effects of activities rather than regulating the activities themselves. The purpose of this Act is to promote the sustainable management of natural and physical resources. In this Act, sustainable management means managing the use, development, and protection of natural and physical resources in a way, or at a rate, which enables people and communities to provide for their social, economic, and cultural wellbeing and for their health and safety. New Zealand Legislation: Acts available at: www.legislation.govt.nz/act/public/1991/0069/latest/DLM231905.html The RMA controls the environmental impacts of activities through the requirement to apply for Resource Consents as well as through any conditions for permitted activities included in the relevant regional or district plan. Conclusions Environmental Law in New Zealand as well as globally is in constant and continuous development and reassessing due to the continuously changing environmental issues nationally as well as internationally. The influences in the development on environmental law in New Zealand have been as much internal as external even though the environmental issues have been in the countrys agenda for a very long time. New Zealands environmental law has gradually change to meet the countrys needs for protecting the indigenous flora and fauna affected by the increasing population and continuously changing environmental conditions. The countrys heritage has suffered dramatic changes over time with species broth to extinction or close to it. Learning from past experiences and from other countries experiences, New Zealand has managed to protect its clean and green image by practicing a environmental issue prevention policy. References BÃ ¼hrs, Ton and Robert V. Bartlett (1993) Environmental Policy in New Zealand. The Politics of Clean Green? Chapters 2 New Zealand Legislation: Acts available at: www.legislation.govt.nz/act/public/1991/0069/latest/DLM231905.html Study Guide 1: Resource Management and Environmental Law Williams, D.A.R (1997). Environmental and Resource Management Law; cited in Study Guide 1: Resource Management and Environmental Law Bibliography Royal Forest and Bird Protection Society of New Zealand, (2005). Breaking Down Barriers The Resource Management Act Made Easy. Available from: http://www.forestandbird.org.nz/rm/index.asp Environmental Defence Society Website http://www.rmaguide.org.nz Ministry for the Environment lots of information about the Resource Management Act. Available at: http://www.mfe.govt.nz/rma/index.php Ministry for the Environment, (2006). Your Guide to the Resource Management Act. Available at: http://www.mfe.govt.nz/publications/rma/rma-guide-aug06/html/index.html New Zealand Legislation: Acts (2008). Resource Management Act 1991. Available at: http://www.legislation.govt.nz/act/public/1991/0069/latest/DLM230265.html Hardin, Garrett (1968), The Tragedy of the Commons Science, 162 (13 December), pp. 1243-1248. (Reprinted in: Ken Conca, Michael Alberty, and Geoffrry D. Dabelko, eds. (1995), Green Planet Blues. Boulder, Colorado: Westview Press, pp.38-45).

Candide 3 :: essays research papers

I am not too familiar with the events that occurred in this book. It is set back in the times of kings and queens, barons, lords and other titles. The author, Voltaire, who was born Francios-Marie Arouet, was very critical and suspicious of government and officials. He used his writing talens to make fun of them or criticize abuses of the time. In the middle of the 18th century, Voltaire turned against the popular philosophy of “optimism'; because of a tragic earthquake in Lisbon, Portugal, which killed 30,000 people and did millions of dollars in damage. He wrote Candide to show that proponents of optimism were, well – crazy! The first thing that happens in this book is that the main character, Candide, a good natured young man, gets kicked out of his home. His home happens to be the castle of a Baron who has a 17-year old daughter named Cunegonde. Candide is seen by the baron kissing the hand of Cunegonde. So, what’s the big deal about that? She was the one who started it. And it was just her hand, all right? But for some reason, this really upset the Baron and out Candide went. He is picked up by Bulgarian soldiers and made part of their army, but when he goes out for a walk one day, they think is going AWOL. He is then given a choice of taking 12 bullets to the dome or being whipped 4,000 times! Nice choice! By now I’m thinking not much is happening for the good. But not Candide. He just doesn’t understand. He takes the whipping. Over and over again Candide tries to do his best and tragedies happen to him. The way I feel about Candide is that he is undecided and confused about what is going around him and what is happening to him. Some people here and there help him and others capture him and torture him. He is also scared of being out alone with no one there for him until he runs into his old Master of Philosophy, Dr. Pangloss. The doc tells him of dreadful things that happened at the castle and the condition everyone was in. The Baron and his entire family, including his beloved Cunegonde are all dead. Candide faints on the spot when he hears of that and that shows that he is not very emotionally strong. He can’t deal with the pain of life very well. Candide 3 :: essays research papers I am not too familiar with the events that occurred in this book. It is set back in the times of kings and queens, barons, lords and other titles. The author, Voltaire, who was born Francios-Marie Arouet, was very critical and suspicious of government and officials. He used his writing talens to make fun of them or criticize abuses of the time. In the middle of the 18th century, Voltaire turned against the popular philosophy of “optimism'; because of a tragic earthquake in Lisbon, Portugal, which killed 30,000 people and did millions of dollars in damage. He wrote Candide to show that proponents of optimism were, well – crazy! The first thing that happens in this book is that the main character, Candide, a good natured young man, gets kicked out of his home. His home happens to be the castle of a Baron who has a 17-year old daughter named Cunegonde. Candide is seen by the baron kissing the hand of Cunegonde. So, what’s the big deal about that? She was the one who started it. And it was just her hand, all right? But for some reason, this really upset the Baron and out Candide went. He is picked up by Bulgarian soldiers and made part of their army, but when he goes out for a walk one day, they think is going AWOL. He is then given a choice of taking 12 bullets to the dome or being whipped 4,000 times! Nice choice! By now I’m thinking not much is happening for the good. But not Candide. He just doesn’t understand. He takes the whipping. Over and over again Candide tries to do his best and tragedies happen to him. The way I feel about Candide is that he is undecided and confused about what is going around him and what is happening to him. Some people here and there help him and others capture him and torture him. He is also scared of being out alone with no one there for him until he runs into his old Master of Philosophy, Dr. Pangloss. The doc tells him of dreadful things that happened at the castle and the condition everyone was in. The Baron and his entire family, including his beloved Cunegonde are all dead. Candide faints on the spot when he hears of that and that shows that he is not very emotionally strong. He can’t deal with the pain of life very well.

Harlem Renaissance Music Essay

Harlem Renaissance refers to the development of African-American arts and culture in the United States, immediately after the World War I. According to reports, the revolutionary development in the arts and culture started in Harlem, New York, thus the name â€Å"Harlem Renaissance. † Harlem Renaissance is believed to have happened between years 1919 and 1930, with 1924 to 1929 as the years when it reached its peak (Charters S. and Kundstadt L. ; â€Å"Harlem Renaissance†). The initiators and participants of the Harlem Renaissance movement include the descendants of different societies who had witnessed and first-handedly experienced slavery. Most of which were Africans or people of African descent. Others were migrants from certain racial communities and were seeking for their place in a relatively â€Å"unprejudiced† society in the United States. What was common among the participants of Harlem Renaissance was their desire for the change especially in terms of racism and African stereotyping. The union of these people based on this one value had been the seed of Harlem Renaissance which then became a major influence on not only on people with African roots across the world but also on the culture of America (Hutchinson,G. ; â€Å"Harlem Renaissance†). In challenging the specter of racism, prejudice and African stereotyping, the participants of Harlem Renaissance invoked the power of cultural tools such as literature, art and music to represent a â€Å"different† African-American who is both intellectual and productive, and in effect initiate their integration in society without any racial barrier. Part of this revolution was to uplift the spirit of the race by unifying their culture. The media of Harlem Renaissance would hold no definition for â€Å"high-African culture† or â€Å"low-African† bringing forth a new wave of artistic forms of arts and literature, thus the rise of modernism; and in particular, music, which gave birth to blues and jazz (â€Å"Harlem Renaissance†). Harlem Music Blues Blues and Jazz are two types of music that have developed in the Harlem Renaissance period. Blues, as its name implies represents music that evokes sadness, especially that inflicted by difficulties in life and love. Blues is said to have evolved from the usual African hollers and by itself, could provide the listener with an insight of the history of African Americans from being communized to the emergence of individuation. Individualized or solo songs had never been usual in the African culture and the uniqueness of the characteristics of blues represents the then changing status of African-Americans: their freedom (McElrath, J. ). In blues, the individual is emphasized making this type of music a form that can be called â€Å"personalized. † Still, even though blues can be said to be far from the typical African music, some elements of the cultural type are still present in this new form. This is what characterizes blues as African and what gives this musical form a sort of â€Å"nationality†. The â€Å"call-and-response† characteristic of the African hollers for example are still present in blues, although has been somehow reinvented to fit in the characteristics of blues. In blues, responses are made not by another participant or some other external force but by the performer herself (McElrath, J. ). To reinstate, the characteristics of blues are a representation of the new African who is more self-assured and individualized. Blues singers are usually accompanied by guitars or harmonicas (â€Å"Harlem Renaissance†). Blues started as â€Å"folk blues† sung at leisure, medicine shows and touring carnivals. It became â€Å"classic blues† as it was given professional quality by African vaudeville singers who corresponded with the folk singers. With the African-American migration to the North in early 20th century, is the blues music (Hutchinson,G. ). Blues music first came to New Orleans. With the inter-state migration of different musicians, the Blues music was scattered and was able to come to Texas, Louisiana, Arkansas, Chicago, Detroit and then New York where different Blues musicians started to unite and popularize the style as they perform in different clubs, theaters and dance halls (McElrath, J. ). Again, as blues became a representation of the African’s new-found freedom not only from slavery and prejudices but also from the dogmatic imposition by institutions such as churches, the popularization of the music did not become difficult. It was easily appreciated especially by those with African descent who were craving for entertainment, thus, the start of theaters and other entertainment halls (McElrath, J. ). It was in 1920 when the music became popular with Mamie Smith’s â€Å"Crazy Blues† and â€Å"It’s Right Here For You. † Blues music was at first marketed only to the African community but as music companies decided to exploit the opportunity to enter the new market, other artists like Bessie Smite, Ma Rainie, Alberta Hunter and Ethel Waters sprang up and became popular blues performers (McElrath, J. ). As blues music continued to evolve, it gave rise to a new type of music which is now popularly known as jazz music. Jazz Jazz is considered as the characterizing music of the Harlem Renaissance. This type of music may appear to be simple for untrained ears but actually involves unknown technicalities that continue to become part of the present American culture (Schuller, S. ). Jazz works based on the theory that any chord progression could be played using infinite amount of melodies. It involves talent and improvisation by both the singer and the instrumentalist, with the singer doing repeated chord progressions and the instrumentalist doing variations of vocal styles and tonal effects. The result is the collaboration of two improvisations in a single music (Schuller, S. ). As said earlier, blues contributed to the development of jazz. It can be noticed that blues themes and forms are incorporated into jazz music. This gives jazz music an African character. What characterizes jazz as a truly unique type of music, even from blues, is the flexibility in which it can be played. There are no rules in rhythm that must be followed allowing the each individual performer to become flexible and free in creating his or her own rhythm. The most common instruments used by jazz performers are piano, drums, strings and bass. The use of saxophones in jazz is usually connected to an evolutionary product of jazz called the Chicago style (Schuller, S. ). The Chicago style of jazz came about as a result of the migration of jazz artists to Chicago. This type of jazz is known for its soloist performances, relatively more complex and more difficult rhythms. Like the Blues music, the inter-state migration of artists contributed to the spreading of jazz music and its coming to New York made it a huge part of Harlem Renaissance (Morgan, T. and Barlow, W. ). A lot of jazz experimentation happened in New York. These experimentations contributed significantly to the current richness of jazz. The famous piano style, â€Å"jazz stride† was the first piano style to be incorporated into jazz and was very popular in New York. The jazz artist, Fatts Waller is famous for this style. He was also the artist who started the jazz technique, Boogie-Woogie which can be characterized as a combination of different rythms and techniques with a peculiar and repeating bass pattern. Boogie-Woogie later became what is now called Rhythm and Blues (Morgan, T. and Barlow, W. ). James Reese Europe initiated another style of jazz during the era which involved huge orchestras while jazz bands were first put together by Fletcher Henderson. Included in Henderson’s jazz band were Coleman Hawkins, Don Redman and Louis Armstrong. Blues artists often work with jazz bands and individual jazz artists (Morgan, T. and Barlow, W. ; Schuller, S. ). Harlem Renaissance Musicians Louis Armstrong was famous for his technical and yet spontaneous abilities to play jazz. He is considered as among the greatest and influential of all Harlem Renaissance musicians. Unsurprisingly, Armstrong came from New Orleans which is one of the major places that contributed to the development of Harlem Renaissance music. He learned to play cornet while at a reform school when he was twelve and showed his interest in music by staying in blues and jazz clubs. His major influence was Joe â€Å"King† Oliver who became his father figure and mentor. Armstrong soon played for Oliver’s band in Chicago then left for New York to play for Fletcher Henderson’s Orchestra. He also did lots of recordings with other Jazz and Blues artists like Clarence Williams, Red Onion Jazz, Carrol Dickenson and his wife, Lilian (â€Å"Harlem Renaissance†). Duke Ellington is another musical figure in the Harlem Renaissance. He was a composer and pianist and is considered to have brought jazz into concert halls as well as in churches. His style of music can be described as a combination of blues, jazz and swing constructed in solo instrumental performances. He was in New York City during the presented Harlem Renaissance period in 1923. At this time he was able to organize a 10-piece band (â€Å"Harlem Renaissance†). Dizzy Gillespie, was a trumpeter who was able to develop â€Å"Be-bop,† with other famous artists like Charlie Parker, Thelonious Monk and Kenny Clarke. â€Å"Be-bop† was considered as the rebellious and eccentric style of jazz. Gillespie also incorporated Latin and Cuban elements such as calypso, rhumba and tango with jazz. In addition to his contributions to music, Gillespie was also a supporter of equal rights movement (â€Å"Harlem Renaissance†). Other artists during the Harlem Renaissance include Josephine Baker; Bessie Smith, Billie Holiday, and Charlie Parker, among others. Harlem Renaissance was a point in history when African-Americans united to prove the error in stereotyping in terms of intellect and productivity. The developments in music, particularly in Blues and Jazz are certain products of this movement and have given justice to the movement’s objective proving that African-Americans can not only be superior but also developers and re-inventors of what was then just cultural and now all cultural, sensational and global. Works Cited Charters S. and Kundstadt L. , â€Å"Jazz: A History of the New York Scene†, New York: Da Capo, 1981. â€Å"Harlem Renaissance,† University of Texas. 2006. 09 Dec 2006 â€Å"Harlem Renaissance. † Wikipedia, The Free Encyclopedia. 2006. Wikimedia Foundation, Inc. 9 Dec 2006 . Hutchinson,G. , â€Å"The Harlem Renaisance in Black and White,† New York: Belknap Press, 1997 McElrath, J. , â€Å"The History of Blues Music. † About: African-American History. 2006. About, Inc. 9 Dec. 2006 < http://afroamhistory. about. com/od/bluesmusic/a/bluesmusic. htm>. Morgan, T. and Barlow, W. , â€Å"From Cakewalks to Concert Halls: An Illustrated History of African American Popular Music, From 1895-1930. Washington DC: Elliot and Clark, 1992. Schuller, S. â€Å"Early Jazz : Its Roots and Musical Development,† New York: Oxford, 1986.

Women, Advertising, & the Ottoman Empire

In this paper, I intend to look at the issues of advertising and women in the Ottoman Empire. I will identify how advertising forms had the ability of impacting women within in the Ottoman Empire as well as how the advertising forms had a general impact on Ottoman society as a whole. I will mainly focus on the nineteenth century and twentieth century in my analysis. However, I will make reference to the conditions that preceded the context of my analysis.First, I want to elaborate on the context from which I begin my enquiry. The Ottoman Empire didn’t feel the true forces of modernization until around the nineteenth century. Some have identified the date at which the Ottoman regime faced political, financial, and social challenges associated with modernization as the 1830s. As the regime began to feel the impacts of modernization, the Sultan felt the pressures from European powers. Soon the military and the bureaucratic apparatus begin to show signs of strain. Of course, the c hallenges associated with modernization ultimately reached the society as a whole.At this time, there was a flood of mass-produced goods. Many of these goods came from different trade agreements that had recently been signed with the European states. The influx of goods and increased trade diminished the traditional guild methods of production as well as consumption throughout the Empire. At the time, the urban areas in the Empire could have been described as cosmopolitan. The major cities were a combination of minority groups, Europeans, Levantines, and a wealthy bureaucratic class who were largely accepting of European ways of living and European ideals.I mention this context in order to show how modernization had begun to affect the region. I also want to highlight how the cities within the Ottoman Empire were becoming highly diversified. In other words, the Empire was undergoing major shifts toward a more multiethnic character as well as shifts toward an acceptance of European o r â€Å"Western† ways of living. At the turn of the twentieth century, the makeup of the Ottoman Empire was a mixture between Turkish Ottomans, Armenians, Jews, Muslims, Greeks, and Europeans. Complex cultural and religious groupings such as this inherently demand a market for a diverse range of roducts. Not until the 1860s did Western companies enter the Ottoman markets. However, when the Western influences entered the Ottoman realm, a tendency toward liberal economic policies had already been instituted along with quickly advancing cultural and social developments.Many scholars refer to the entrance of, for instance, Western marketing forces, as the systematic Westernization of urban spaces within the Empire (Duben & Behar 1991). During the times between the 1870s and 1914, multinational companies were fueling the process of globalization (Jones 2005). This transition in business practice (e. g. lobalization) was thought to move from the more advanced parts of the world to less industrial areas (Wilkins 2005). Of course, the Ottoman Empire was one of the first regions to be affected by globalization. Most scholarly surveys focus on the notion that Western companies operating in the Ottoman Empire are premised on the ideas of imperialism or dependency. However, these types of analysis are lacking in the appropriate scope. To actually understand the situation of the time from a perspective that moves beyond simple readings that claim imperialistic forces were at play, it is good to look at the Ottoman consumer culture.The consumer culture was perhaps best represented in the ways companies advertised their products. It is also important to look at who the buyers of these products were and what the perception of these buyers ultimately was. In this paper, I will be focusing on marketing and advertising in order to advance an analysis of the late-Ottoman Empire as something other than a casualty of modernization. I now wish to transition to my primary topic of women and advertising in the Ottoman Empire. I suppose one could term the era I am looking at â€Å"late-Ottoman† society.Though this term is not extremely helpful for the purposes of my paper, I believe it does accurately represent a series of notions held by Ottoman scholars, and it seems helpful to at least keep in mind. However, I will primarily be looking at women insofar as consumption or the emergence of modern goods impacted women and catered to the desires of women in the Empire. Given the modern emergence I discussed earlier, women were beginning to develop expectations and images of the modern lifestyle, and this was beginning to attract them.Not surprisingly, advertising around this time focused heavily on women’s attitudes toward this attractive new lifestyle. Since I am primarily concerned with women in my analysis, I will look at publications geared toward women. From these publications and advertisements, the areas of entertainment, wealth, foo d, education, etc. , will be uncovered for their respective changes that were brought about by modernization. In terms of gender, the twentieth century marked a time of tension as it pertained to perceptions of women, especially among the Ottoman elite.This occurred alongside many of the same issues associated with modernization I mentioned earlier. However, other areas of change were being displayed by changes in women’s education and the increased spread of modern ideals in the media. As women’s education was transforming, ideas were being raised in the popular media as to the concepts of gender. Some authors and scholars from the early 1900s even debated the modernization of the Ottoman Empire in terms of the relationship between women and the Empire itself.As in other parts of the world, the common themes relating to gender—marriage, women’s proper role, divorce, motherhood—were being politicized and debated. As a response to this shift, some s cholars began to focus on the Ottoman state’s self-initiated reforms and how these reforms brought about things such as a women’s popular press. Of course, much information used in the debate about gender today is drawn from the popular images of the time, which originated from social avenues of life such as consumption.For instance, advertisements found in women’s journals showed evidence of how women were beginning to perceive, for example, roles of other upper-class women (Basci 2004). First, I think it is important to consider advertising itself in terms of its presence in the Ottoman Empire. Advertising was a brand new industry that had just come about in the early 1900s insofar as the Ottomans were concerned. Many of the first advertisements were specifically marketed to Ottoman women by merchants who were aware of their target demographic.The women depicted in these advertisements portrayed a largely unmediated image of consumers. These types of consumers were depicted as elite women who were educated to a degree (in that they read). Before the establishment of the Turkish republic, there were in excess of forty different women’s publications. Most of these women’s publications came about after 1908, when the reinstatement of the Ottoman constitution occurred. The reinstatement of the constitution, or the event that was referred to as the constitutional revolution, gave the Ottoman press and unprecedented amount of freedom.An article I referenced by Palin Basci looked at the feminist journal entitled Women’s World. This journal came about in 1913 and was in print for eight years. The journal was thought to represent a platform for discussing gender relations. Furthermore, it was believed that Women’s World was a symbol of a new type of world for Ottoman women (Cakir 1994). In fact, the publication was actually published by the Association for the Defense of Women’s Rights. For my enquiry, I want to look at this journal due to the particularly thorough amount of scholarly research that looks at this publication.Furthermore, Women’s World is believed to have been one of the most consistent and visible publications for women during the Ottoman period. The journal was also published by women. Within the journal there were editorial articles, stories, letters, translations, and advertisements. Basci argues that the advertisements in the publication, â€Å"contributed to, and were, in turn, shaped by the emergency of new avenues of power and participation for women† (Basci 2004, 37). After one year in publication, the weekly issue of Women’s World began to contain notices for goods and services that focused on a female consumer base.The types of goods being targeted to the readers were goods that would have been considered â€Å"natural† goods for the time for a female consumer. For example, these advertisements covered topics such as fashion, health, an d beauty. Additionally, the featured advertisements were created in large part to appeal to women’s awareness of self-image issues. The other types of advertisements focused on issues relating to entertainment, leisure, food, wealth, and education. The types of advertisements commonly found in Women’s World portrayed women of all standings in life.The advertisements also had the effect of portraying women who were teachers, mothers, and wives as consumers of health books, movies, delicatessens, restaurants, legal services, and maid services. The advertisements also give insight into the broader questions of the time period, such as the consumption patterns of women, and how these patterns were influenced by an internationalized market. In the following, I will mainly focus on the issue of education, and how this theme played an important role in late-Ottoman advertising and its impacts on women.Many female readers of the popular publications of the time were being subj ect to further solicitation from educational publications. Interestingly, women were targeted by magazines that covered politically and social relevant issues that pertained to the development of the Empire. Basci points out that these advertisements ranged between books on womanhood and love, to issues of national interest and liberty. As an example, Women’s World advertised the journal entitled Ictihad, which was intended for individuals who supported the ideas of free thought, â€Å"liberty from oppression,† and intellectual evolution.One interesting trend that I would like to identify here is how the publications such as Ictihad (which stands for â€Å"opinions†) acknowledged how women should be interested in live beyond the home and ought to look toward the world and its customs and issues of significance. Within the publication, tutors of German, English, and French offered their services. In addition to these language opportunities for Ottoman women, diff erent ads advertised classes in painting, photography, and music. The ads often expressed a desire in catering to both Muslim and non-Muslim women, which is also an interesting point to consider.Just prior to the emergence of these type of ads as well as following the introduction of these ads, activities such as arts, piano, and languages were becoming increasingly viewed as lady-like and sophisticated. Many of the available tutors in the advertisements were non-Muslim, which may have posed an issue in the times preceding. Of course, all of these ideas of education and gaining the skills of refinement had an effect on Ottoman society as a whole, in that it complicated the common female conventions that had existed for many years. Furthermore, the skills being taught were emphasizing Western ideas and techniques.In terms of music lessons, Western music and instruments were being used. Common religious and folk songs were being taught in introductory courses, which would have been lo oked down upon in times prior. Perhaps most importantly, the skill of mastering a European language was viewed as more socially important than being well-versed at the Arabic language or Koranic scholarship. I mention these examples to emphasize how once conservative Islamic regions were beginning to favor European ideas and skills over the historically important skills such as Islamic scholarship.Another interesting thing to note is that the tutors offering their services in Women’s publications were not only female. Some male tutors were offering their services to women, which radically disrupted the conventions of Ottoman women. For instance, most upper-class Ottoman women carried a stereotypical notion that they lived segregated lives. Furthermore, men would sometimes seek the services of women who advertised services in the women’s publications. Some Ottoman women began offering their services as domestic maids until they married.In total, I want to portray how th e Muslim women who read women’s publications around the turn of the twentieth century were exposed to and encouraged to engage with the world around them. They were encouraged to depart from their common domestic spheres and experience what the world had to offer. Of these women, as portrayed by the types of ads in the common publications, many were interested in education as well as issues relating to philosophy, war, and ethnicity. Furthermore, the actual existence of independent women’s publications symbolizes a significant shift in Ottoman society.The publications symbolize a type of woman who was clearly engaged in the social, economic, and political dimensions around her. A past emphasis on male driven advertisement targeting was now switching toward a focus on women and their relation to the larger Ottoman markets and urban lifestyles. Women were starting to manage their own money to a degree and desired to learn new languages. Also, women became actively involv ed in equipping the homes with phones and electricity. These women were also likely to attend a drama performance by themselves or have their portrait taken by a photographer listed in the women’s publications.Perhaps most importantly, the advertisements offered to Ottoman women signaled the ability for Ottoman women to take full advantage of modern conveniences. Rather than living domestic lives and concerning themselves with child-rearing, women had the time and freedom to engage in activities such as volunteering and socializing. As female socializing became more prevalent, new forms of entertainment and leisure were created. New forms of leisure included fine dining, dramatic entertainment, musical concerts, etc.What I found particularly interesting was the degree to which advertising in late-Ottoman society linked Ottoman women to European lifestyles. Ottoman women were directly exposed to European customs and European styles. Still, women were largely subjected to forms of exclusion within the Empire. For instance, even though women were engaging in a way of life that resembled the European lifestyle, Ottoman women were still given separate forms of transportation, rooms specifically for women, and women’s matinees. Still, the increased presence of women in all aspects of Ottoman life brought about questions bout instituting a new dress code. It is important to remember that women’s increased visibility and participation was not fully accepted by all. In many ways, the visibility of women led to greater scrutiny of women and greater debate over the appropriate social boundaries in the Empire. Pelin Basci also points out in her article that Ottoman modernity brought about the association of guilt and decadence with modern consumer practices. The guilt was a result of consumerism during a time in which the Empire’s military was undergoing great losses. As the Empire lost militarily, it also lost territorially.Thus, men and women within the Empire began to accuse one another of irresponsibility related to spending money on consumer goods and leisure activities. Some writers (e. g. Karaosmanolu) believed that women’s engagement with modern lifestyles marked the descent of the Ottoman Empire into corruption and moral chaos. The article by Basci points out a cartoon that I actually came across in another article on this issue. The cartoon portrays the Ottomon nation as a pure and virginal woman who becomes threatened by the gluttony and lust of European influences (Brummet 1998).Many male writers at the decline of the Empire attributed the female attraction to modern lifestyles as catastrophic to the society. However, men also blamed each other, accusing their fellow men of indulging in the lust and gluttony associated with entertainment and leisure. These men believed that leisure had ultimately distracted them from paying attention to their home and their country. By loosing focus on the home, they be lieved that they allowed women to gain too much freedom in economics and politics.Despite the accusations thrown at either side, it seems certain that advertising played a significant role in determining women’s perceptions toward modernity. Women’s publications literally offered them new and intriguing ways of experiencing life and growing personally. However, it is possible that publications such as Women’s World merely revealed a marketplace that was already largely composed of Muslim women who were contracting and offering modern services in a market that was already buzzing with competition.The dynamic between modern consumer culture and women seemed to be based on women’s economic influence as well their political influences. One example of this was the women’s boycott on Austrian goods as a response to Austria-Hungary’s annexation of Bosnia-Herzegovina (Quataert 1983). In terms of the influences that motivated advertisers, it is impor tant to mention that women’s increased economic and political activities was being recognized by merchants. This led to aggressive marketing campaigns targeted directly toward women. The competition to secure the female market led to tensions between players in the markets.One of these tensions could be represented as a general tension between Muslim and non-Muslim businesses. From these religious tensions, certain religious symbols often entered ads in the women’s publications, such as the crescent and star. Other companies focused on nationalistic issues, and emphasized their pride with national issues and with women who purchase domestic products such as food and oil. Some non-Muslim companies took advantage of advertising to emphasize how money spent with Muslim companies would ultimately return to use as guns and bullets in war.In its attempts to overcome social disintegration, the environment in the Ottoman Empire fostered a milieu of economic nationalism, partic ularly among Muslims. This fact may have also led to greater ethnosocial tensions in the society (Balabanis 2001). I highlight this point to demonstrate how advertising played a role in pitting Muslims against non-Muslims. Either way, both saw a common enemy in the Western companies. Paradoxically, this enemy was also a friend of sorts. Ultimately, advertisements targeted toward women can best be seen for their propensity toward a common conflict.This conflict is the conflict between the spread of the modern lifestyle and the ads themselves, which seemed to portray contempt for the overall lack of female participation in the social life of the country. This fact seems to indicate to me that the involvement by women in the social, economic, and political spheres may have not been as pronounced as scholars seem to argue. Granted, it may have increased to a degree, but I see no evidence that this increase was substantial enough to be deemed a descent into â€Å"moral chaos. Still, it is clear that late-Ottoman advertising did seek to appeal to a new type of woman. This woman had a type of agency, and was willing to make her own choices. This was wanted to play an active role in shaping her interactions with the outside world and establishing herself as a viable consumer. It is now believed that the period between the revolution (1908) and World War I marked a time of significant female visibility. Increased visibility came alongside new platforms for women to assert themselves in issues of political and social importance.Since many issues of political and social importance were seen to relate to consumption, women were also establishing firm connections with avenues of consumption and leisure. Ultimately, advertising in the late-Ottoman Empire seemed to be united by a cohesive theme. That theme is, in my opinion, one of heightened self-awareness. As women became more aware of their political and social powers, women also became aware of the disparities between t he different classes, especially the classes of women.Works Cited Basci, Pelin. ‘The New Woman’: Fashion, Beauty, and Health in Women’s World. † International Journal of Turkish Studies 11 (2005). Brummett, Palmira. â€Å"New Woman and Old Nag: Images of Women in the Ottoman Cartoon Space. † Fatma Muge Gocek, ed. , Political Cartoons in the Middle East. Princeton: Markus Wiener Publishers, 1998. Serpil, Cak’r. Osmanl’ Kad’n Hareketi. (Ottoman Women’s Movement). Istanbul: Metis Yay’nlar’, 1994. Duben, Alan, and Cem Behar. Istanbul Households. Marriage, Family and Fertility 1880–1940. Cambridge University Press: Cambridge, 1991. Jones, Geoffrey. Multinationals and Global Capitalism from the Nineteenth to the Twenty-First Century. Oxford, UK: Oxford University Press, 2005. Quataert, Donald. Social Disintegration and Popular Resistance in the Ottoman Empire, 1881–1908. New York: New York University Press, 1983. Wilkins, Mira. â€Å"Multinational Enterprise to 1930. Discontinuities and Continuities. † In  Leviathans. Multinational Corporations and the New Global History, edited by Chandler Jr. , Alfred D. , and Mazlish Bruce , 45–79. Cambridge: Cambridge University Press, 2005.